TOWARDS SUSTAINABLE TRANSPORTATION
OECD International Conference, Vancouver Canada

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Session 2a - Guiding Principles for the Achievement of Sustainable Transport

Abstract of address by Susan Zielinski

Innovation, Job Creation, and Economic Opportunities in the Sustainable Transportation Sector

Remaining competitive in the global market requires innovation. But in a world where the world transportation has become virtually synonymous with the private automobile, our innovative scope is often constrained to solving transportation problems, and even broader problems, by attempting to improve upon cars.

Hence we look to the development of alternative fuel technologies, IVHS, and in-car safety devices as key solutions. This ultimately results in increased car use and road use. A growing body of evidence suggests that the ecological and economic sustainability of this approach to innovation is questionable.

This paper explores the benfits of an economic transition to sustainable transportation, and recommends the preparation and implementation of a Strategic Action Plan for Economic Growth in the Sustainable Transportation Sector. The proposed Action Plan is based on discussions and plans being carried out by participants in the Toronto-based Sustainable Transportation Economic Development Initiative. The initiative is a wide ranging effort dedicated to creating and supporting a sustainable transportation economy, facilitated by Transportation Options.

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