I was invited to give an opening presentation at the “Jornadas de la Bicicleta Pública” in Seville Spain on 12 March 2009, with the assignment of giving the audience a feel for the pace of international developments and achievements in the sector over the last decade or so, and against that background to see if I might give them in turn a feel for some of the important issues and choices facing anyone who has the itch to create a shared bike project for their city. As you will see, getting such a project right is a real challenge, but one that, if you are willing to dig in and give it the resources and thoughtfulness it requires, can be done and done well.

This PowerPoint document was prepared to support this presentation. For further background I can refer you to the World City Bike program and website at www.worldcitybike.org , including the rich field of references and additional key sources that you will find there.

This presentation is occasionally updated, so you can find the latest version at www.seville.en.worldcitybike.org . A Spanish language version is under development and will be available at www.sevilla.esworldcitybike.org.

Eric Britton
New Mobility Partnerships and World Streets
Paris and Los Angeles

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